A while back, a Brazilian clothing brand called Souza Manequim stirred up quite a buzz with a promotional video that was meant to boost its image but ended up going viral on social media, sparking a lot of chatter. We’re diving into the details of what went down, so keep reading to get the scoop.
Souza Manequim video twitter
So, Souza Manequim dropped this 30-second promo video featuring a female model and a mannequin. Sounds pretty straightforward, right? Well, not quite. In the video, the model enters an empty dressing room to try on some Souza Manequim clothes, but things take an unexpected turn when she comes face to face with a mannequin. The interaction that unfolds between the model and the mannequin is what got people talking and not necessarily in a positive way.
Now, here’s the kicker – Souza Manequim decided to release this controversial video on Twitter, and it quickly racked up over 1 million views in just 24 hours. Talk about making a splash! The reactions on Twitter ranged from surprise to disappointment, with users expressing their unexpected take on the brand’s move. One user wrote, “I did not expect this from Souza Manequim.”
Despite the criticism, some digital marketing experts are giving Souza Manequim a virtual high-five for its bold strategy. Rafael Silva, a consultant in the field, labeled it a success, highlighting how the controversial video managed to generate buzz and engage users in an organic way.
As the discussions continue to unfold, it’s clear that Souza Manequim’s unexpected approach has struck a chord, proving that in the world of social media, being bold can sometimes be the key to getting people talking, for better or for worse.